HEIMDALL — Social Commerce Opportunity Engine

Mock mode is on. All providers are forced to deterministic mock data — no API quota is being consumed.

Command Center ᛟ

What needs you right now

ᚠ ᚹ ᚷ ᛟ ᚱ

Gæfa

Prospecting

Hunt for leads ᚠ — search a niche like fitness, or drop a brand's domain

Naming brands…

Hunt complete — review your finds? Hunt complete — all already in your list Hunt complete

new leads ready in the approval queue brands already scored — nothing new to review No new qualified leads this run

Hunt didn't complete

Hunt for conventions & expos ᚱ — trade shows where your target brands exhibit

Not listed — press Find events to search “”

Searching the web for real expos & dates in your region… (~30–60s)

verify dates on the official site

expos near · verify dates on the official site No expos found — try a broader industry or a nearby city

Search didn't complete

Status · Today

Pipeline & Signals

ᛃ Pipeline Funnel

7 days

ᚷ Channels

Link your accounts so outreach goes out as you.

Recent Activity

No recent activity yet.

Leads

Source, score, and approve brands for outreach

ᚱ Outbound Leads

Scraped → Enriched → Scored. total · awaiting approval

selected

	Brand	Category	Price	Score	Tier	Platform Gap	Samples	Status	Actions

ᛚ Inbound Leads

Auto-scored and routed by intent signal

High Intent

Score ≥ 80 — prioritize a reply

Mid Intent

Score 60–79 — qualify first

Low Intent

Score < 60 — low priority

Brand / Source	Intent Signal	Score	Suggested	Received

ᛏ Approval Queue

Review before outreach kicks off. Approving a lead drafts its first email for review under Outreach; nothing is sent until you approve that email · pending

Outreach

Active sequences and the message templates that power them

ᚨ Outreach

Active sequences · email + IG DM

provider:

Active: ·

Review queue

Nothing is sent to a prospect until you approve the exact email below.

You can edit or regenerate drafts; an owner or admin approves them.

Loading drafts… No emails waiting for review. When you approve a lead, its Day 0 email is drafted here; each follow-up appears here as soon as the previous one has sent, well before it is due.

Reply Rate

all time

Booked Calls

total

In Sequence

active sequences

Lead	Channel	Step	Last Action	State

Message history

Loading…

No messages sent yet on this sequence.

ᛞ Templates

Message structure: Observation → Gap → Opportunity → CTA

Settings

Scoring, controls, integrations, team, and blocklist

Change password

Signed in as .

Current password

New password (≥ 8 chars)

Confirm new password

Password updated.

Outbound Scoring Weights

Total: /100

System Controls

Daily send cap

Across all sequences

Outreach paused

Halt all outbound sends

Auto-approve Tier A

Not active yet: turning this on changes nothing. Tier A leads still wait for manual approval, and every email draft requires review before it sends.

Inbound priority boost

Process inbound before outbound

Mock mode demo

Force every provider to deterministic mock data — useful for demos / quota safety

Daily digest

Today.csv Today.md 7d.csv

Claude API spend

All tenants on one API key

Loading spend…

Month to date

Remaining

until calls fall back

Today

since 00:00 UTC

Projected month

at this month's pace

Spend by day

Day	Calls	Cost

By purpose	Calls	Cost

No Claude calls this month.

By model	Calls	Cost

Monthly cap, all tenants ($)

A call that would cross a cap is skipped and the feature uses its deterministic fallback. Each call reserves its worst case until it is metered, so calls running at once cannot overshoot a cap together. A monthly cap of 0 stops every Claude call; a daily or tenant cap of 0 means no such cap. A tenant that never set a cap gets a month (HQ has none).

Integrations

Blocklist

Emails suppressed from all outreach. Replies containing "unsubscribe" are added automatically.

No suppressed addresses.

ᚷ Connected Accounts

Link your accounts so outreach goes out as you. Email sends directly from your address; social channels draft the message for you to send from your own logged-in app.

Compliant mode: HEIMDALL never automates logins on your social accounts. Email is fully automated send-as-you; Instagram/TikTok/LinkedIn are drafted and opened for you to send — keeping your accounts safe from platform bans.

Inbound routing

Where prospects reach you. New inbound leads are scored and emailed to this address so you can reply directly.

Inbound / contact email

Email me on new inbound leads

Get pinged the moment a prospect reaches out

Your inbound webhook

Point your website's contact form at this URL — each submission becomes an inbound lead for you.

Expects JSON: { domain, email, intent, name }. Keep this URL private.

Team

Members of · / seats on

Seat limit reached — upgrade tier to invite more

Seats used /

Member	Role	Joined	Last login	Actions
you super

Admin

Tenants on this instance · super-admin only

Tenant	Tier	Users	Leads (mo)	Sends today	Status	Actions

Trade Watch

HOLD = behaving as tested, let the strategy manage it · WATCH = worth a look, no action implied · REVIEW = something the backtest did not cover, read the reasons · ACT = needs a decision now

No Trade Watch state yet. It runs every 5 minutes once a broker is connected; press Refresh to run it now.

Account

Cash · BP

Live mode requested but live_enabled is OFF — orders blocked

Not connected. Add Alpaca creds in Settings below.

Open positions

No open positions.

Research scoreboard — sleeves vs HODL (after costs)

Sleeve	Return	Sharpe	Max DD

Live chart

Click a watchlist row or enter a symbol above to load chart

Watchlist

Empty. Add a symbol to track quotes + load on chart.

Manual order

Strategies

No strategies yet. Connect your Alpaca account below — starter strategies will be seeded.

Live activity

No recent activity. Click Refresh to load.

Recent orders

No orders.

Time	Symbol	Side	Qty/Notional	Type	Status	Source

Broker connection

Get free Alpaca paper-trading keys at alpaca.markets. Paper account is instant; no funding required.

Enable live orders

Signal store point-in-time features the feature families read (available_at-keyed)

Research loop Claude proposes a family, the honest gate screens it; a pass is unproven until forward paper trading beats its benchmark

Research autonomous

Watchlist HODL benchmarks (30d)

Latest battery

Never run. Click "Run battery" above.

Recent alerts

No alerts.

Reports

No reports yet. Click a period button above.

News (RSS)

Click "Refresh news" to fetch from 16 financial RSS feeds.

TradingView webhook not configured log-only auto-executing

Receive TradingView alerts directly (requires TV Pro+ for webhooks). Generate a URL, paste it in your TV alert's "Webhook URL" field, and set the alert message body to JSON like {"symbol":"BTC/USD","side":"buy","notional":50,"strategy_id":1}. Alerts are always logged for audit; orders are only placed when "auto-execute" is on AND every order still passes the DSL guardrail.

Webhook URL

Enabled Auto-execute (route through DSL → broker)

Default strategy (provides DSL invariants when alert omits strategy_id)